Sales and Customer Service Training Program for Insurance Agents

To enable the insurance agents and improve their  aptitude in sales, customer service and excellence in work teams leadership, the Capital Market Authority commences its training programs for insurance agents with “ Insurance Agents Certificate” within the series of the annual training programs of the national Tamkeen initiative which aims to empower the national cadres in the insurance sector to achieve the Government’s strategy of enhancing the role of the private sector to accommodate the graduates to ad economic value. The  training program will be conducted during the period  27-31 March in collaboration with the College of Banking and Financial Studies.

The program aims to acquaint the participants with the principles of insurance, insurance policy, standard insurance policies, marketing and customer service as well as the laws and rules of the business of insurance agents and other developments related to insurance agents.

The CMA adopts annually, within the  Tamkeen plans, a set of specialized training programs for insurance agents to gain the skills required  in sales and customer service.

The importance of the programs comes from the significance of the insurance agents business which is an intermediation activity in the insurance sector as the agent is concerned with  marketing the insurance service for one licensed insurance company. The activity is regulated under Insurance Agents Regulation issued in 2016. Insurance agents are one of the pillars of the insurance sector as main sales outlets for insurance companies and key partners for marketing insurance services. The number of the licensed insurance agents is 137 agents in 2021 in the Governorates and Wilayats of the Sultanate.